In this assignment we have to design CD cover.We need to choose any art or singer become our contain for CD cover. I choose one of the famous Korea singer band is call EXO. EXO is a South Korean-Chinese boy group based in Seoul. Their performing music in Korean and Mandarin,Exo rose to fame with the release of their first album XOXO (2013).
Concept of the CD cover
The concept of the EXO CD cover is old school style. I make all the image become black and White to bring out the old school style. I design the CD front cover become colour full because i want people easy to focus the logo and also let people to know who is the band name. After that, i put all the band members in second page is to let people know the all members in EXO.
The Ai design
Final Basic Packaging ( Re-branding)
In this final project, we have to choose one of IKS product at the market that need to rebranding the product. Rebranding is a marketing strategy in which a new name, term, symbol, design, or combination thereof is created for an established brand with the intention of developing a new, differentiated identity in the minds of consumers, investors, competitors, and other stakeholders.
This is the product for me to Rebrading
Why i choose this product for rebrading?
- Didn’t look so much like a Chocolate logo
- The old logo color is not suitable to the product
- The illustration for the product not so good
- Can't get the attention from the custormer
Logo process
Sketch for new logo
finally i choose this logo become my product
After put into Ai
Moodboard for the Logo
This is the packaging design
Strawberry Chocolate flavour
Dark Chocolate flavour
Milk Chocolate flavour
Peanut chocolate flavour
Poster for the new product
Lively Ads
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