Our campaign title is (DARE TO DREAM). This campaign objective is to help people gain their dream and also help them balance between reality and imagination. This campaign focus on college students, its because some of them have problems between their dream and real life. Also our theme is humor it not serious and we also try to make this campaign more enjoyable and not boring. We’re using history legends who turn their dream into reality. For example Thomas Edison and Wright Brother. The reason why we use history legend in our campaign is because to help them get inspired. We also take a few quotes from the person we take as example.
Logo Concept :
Next, talking about our logo the hand represents a person’s hand while the star represents dream. Basically in means a person is grabbing their dream. Our concept for this logo is modern classic and black and white color.
Poster Concept :
Our concept for this campaign is POP ART inspired by Andy Warhol. Most of our artwork based on this concept. We also use bright colors to create feeling on the artwork. We also provide a few advertising and product for our campaign. For example, poster, paper bag,t-shirt and stickers. All our advertisement and products based on our artwork.
Mockup for Campaign :
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